When we think “creating a business,” we think long nights, hustling,
sending messages and emails to people we don’t know, many night of ramen (and not by choice), etc.
It’s lots of struggle, lots of pain, and lots of loneliness.
Lots of pressure.
The pressure to produce, perform, and profit –
in ways accepted by society.
But that isn’t the only way.
We can create businesses around connection, authenticity, and being real.
(Rather than the performance of expertise and perfectionism.)
I’m talking about sharing a sense of longing, expressing your uniqueness,
ease and acceptance in the process, enjoyment even of the process.
Imagine knowing and accepting yourself, your business, and what you share.
Imagine trusting your intuition, your decisions, and your skills.
Imagine your energy radiating through your business and
changing the lives of not just your clients, not just your audience, but people who don’t even know you.
You already have the tools you need to do all of this – your mind, your intuition, and your energy.
It’s just figuring out how to apply them.