Shelby: All right. Welcome to the 53rd episode of the Money Mindset Shift. Today’s guest is Deborah Beckwin. I adore Deborah personally, so please let me introduce you to her. Deborah is a content strategist, copywriter, and owner of Beckwin Consulting, helping business owners and organizations to consistently create captivating content and copy without confusion and wasted time.

She actually helped me do this in creating my own strategy. So shout out to Deborah. We love her here. And she focuses on people in helping professions, healthcare, coaching, mental health, et cetera, and in tech ed tech, health tech, S A A S, et cetera. And another fun thing about Deborah is she is a tarot reader, astrologer and reiki practitioner.

She is who I go to for my astrology readings, so highly recommend her there as well. You can find her on Twitter, Instagram, and LinkedIn @deborahbeckwin let me spell her name for you. D E B O R A H B E C K W I N, and she has two websites, deborahbeckwin.com for content strategy and sunoppositemoon.com – Let me spell that for you. S U N O P P O S I T E M O O N .com for the esoteric content. And as always, all of these links can be found in the show notes. So if you missed it, you wanna just go click it, it’s in the show notes. And officially, I would like to welcome Deborah. Oh, I’m so happy to have you here.

Deborah: Thanks for having me, Shelby. It’s good to be here.

Shelby: Hi. 

All right. So we’re gonna dive in. And as you know, Deborah, as you know, and as everybody listening knows, we’d like to start off here with some common language. So Deborah, if you would, how would you define money Mindset? 

Deborah: That’s such a good question. I’ve been thinking about this and my mind, keeps going to different places about mindset.

So this might be more of a long explanation, but you’re used to that. Um, . You know, the idea of money is something that we all have agreed upon. That these pieces of paper and pieces of metal are things that we can exchange for goods and services. And you know, before that it was like cowry shells. Um, I, my parents are from Ghana, west Africa, so I’m, I’m thinking about the motherland and the continent there in terms of, it’s changing, things like that.

But before that, it was bartering. It would be like, okay, Shelby has two chickens and um, I want them, so maybe I can go clean her house, you know, or something like that. So, you know, in terms of the mindset part, um, I think it’s more about like thinking about not what necessarily what money is, but what money can do for you.

You know, I will say that coming from an evangelical Christian background, I’m no longer, obviously with astrology and tarot. Um, although there are some Christian astrologers and tarot readers, so let me , let me rephrase that. But the evangelical part would be like, “that’s witchcraft!” 

Anyway. Um, you know, there’s the Bible verse: the love of money is the root of all evil which, I mean, I still kind of agree with that, but a lot of people lop off the love and then they just say money is the root, all evil. And so, you know, a lot of dealing with money, mindset is like reckoning with, we live in a very high, late capitalistic society.

And you know, like we don’t have another society where- at least in America, like we’re not dealing with, I mean, we do have socialistic and communistic aspects like health insurance for example. But, you know, for the most part it’s like, okay, I need to go get a job and or make a business for myself and sell things or, you know, have wages.

You know, I, I exchange my services for wages, so, like a lot of, I think at least having a healthy money mindset to me is like just, it’s not that it’s taking it in stride, it’s just more like understanding like this is the society that we live in. It is inherently unfair. But you know, as an individual, like I’m thinking about how can I one, make sure that I’m getting a fair exchange for my services as a business owner, but also, you know, as someone who is a consumer too. You know, like value is so esoteric and strange. I was just thinking about like, there was a discourse of sorts on Twitter a while ago of – and this is not even in my industry – of, there’s, it’s, it’s really interesting around the internet is made, like, you know, I’m all online.

I don’t meet any of my clients in person. Um, which I don’t necessarily have to. We have Zoom, I have email. I can talk to people on the phone. But, um, just in terms of social media and advertising, excuse me, there, there’s a discourse around, um, beauticians and hair stylists charging like exorbitant amounts of money and haven’t really started their businesses.

Like, they’re just like, I’m just gonna charge X amount because I’m worth it. And so there’s that money mindset of like, you know, my, my worth, my inherent worth is tied to money. And that I feel like is incredibly unhealthy. Um, because I feel like our inherent worth is priceless. Like you can’t put money on that. You can put a price on your labor and your products. And so, you know, Shelby’s talked about this, like, you know, just talking to my client about competitor analysis. Like you go look in the market, see what other people are doing, um, and then also you assess based on your own experiences.

So I’ve been doing this, um, content stuff since 2012. So that’s like you know. A big chunk of time doing this. Like I went to grad school for this, you know, I’ve taken courses, I’ve worked with small companies like solopreneurs all the way up to like big corporate entities. Excuse me. Um, so like, those are things, at least in terms of the la- my, the market value of my labor that can be put out there.

And of course, that also depends on geography. I live in Seattle, Washington. It’s pricey up here. But honestly right now, 2023, it’s kind of getting pricey everywhere in terms of like goods. Not necessarily maybe services, but housing. So these are all things that you also factor in when you’re like trying to talk about like, what is my labor worth?

It’s not just like, you know, my experiences, my education, it’s also where do I live? Um, so at least for me, like I think about money mindset is about like an equitable, um, exchange of services. But that could be different. I mean, depending on who you’re working with, depending on who you’re bartering with.

Um, so it’s, it’s not, I mean, so that’s like a big umbrella, but there’s so many different components and variables that are involved with that. So, you know, like if we think about, you know, the 1%, um, and how they earn money, like it is completely different from the way that we earn money. You know, some of it is just inherited.

Some of it is, to be frank, a lot of it is wage theft. And I feel like a lot of money mindset – I’ll just say from last night I was watching this “marketing course,” which I, I’m putting air quotes that you can’t see. It was really more like a, um, I mean, yes, we have all these webinars and summits and people talk about themselves, even podcasts, they’re promotional.

Like you go on a talk show, you talk about, Hey, what’s going on with you that, so you, you, you know, there’s gonna be a pitch at the end. And that’s fine. I think that’s fair. But in terms of the transparency, um, like this had been a three day webinar thing over the course of a week. So last night was the last one.

And this guy was just, to me, just replicating the idea of growth and scale as the only way to be profitable, which I don’t think is true. I think there are a lot of people who don’t want to have staff, who don’t want to like have an agency. He’s, this guy’s a fellow marketer. I don’t wanna have an agency, I don’t wanna have staff.

That’s not, I still, I can grow my business without having that. But the way that he framed it, it was like, you need to do basically like what I’m doing, which is he was selling this, uh, I guess year course on marketing, which is more like marketing 1 0 1 stuff. So my colleague and I were not the ideal audience, but it it’s that same sort of, just ever expanding growth.

And you see that on Wall Street. You see that in corporations because basically Wall Street is betting on how well a company does, and it, there is no limit to the growth and it’s always supposed to be expanding, which I – to bring in some astrology, I am a double Capricorn. So Capricorn is ruled by Saturn.

And Saturn likes is the planet of, “no.” Saturn is the planet of limit. So I feel like, you know, this growth and expansion, which I would attribute to Jupiter, um, which is the planet of growth and expansion. Y”es.” Like to just have uninhibited growth is like we’re finite beings and on a finite planet with finite resources, it, there’s a point where you can’t make any more like awesome movies or, or, or you can’t make more great content. Like, uh, there’s the reinvention part, but a lot of it ends up being like how to cut corners and then quality gets like, um, you know, uh, diluted. So to me, like at least American money mindset, a lot of it is just grow and expand. Grow and expand, grow and expand. But for me, I think it’s about, um, being nourished where you are.

Nourishing others where they’re at. But it, I don’t, I don’t see it as this ever growing, expanding entity or idea. Like, it just, it just doesn’t, it doesn’t work. I mean, I, you could see that on Wall Street too. There’s a point where you hit a wall and then things start crashing cuz you’ve cut too many corners and you’ve done just things that don’t have integrity. So I feel like that’s what my money mindset means to me is just more about, it has to be rooted in equity and some limits and, and realizing what those limits are. I mean, I’m not saying like you couldn’t be like a seven figure business owner, but the way you get there, I hope is different than what that guy I was just talking about last night is because there was no integrity.

Like my colleague and I felt like we were slimed. Like she left before I did. Like, I was still like, where’s the part that he was gonna be talking about? He never got to it cuz it’s part of the course and I, and it was just like, it’s 2023. I thought we were doing like authentic marketing and having integrity.

But he was just this really nice guy, but really smarmy underneath, and I just feel like people accept that as this is the way that we deal with money in this, you know, like capitalist society. But you know, even though it’s harder to make ethical choices, I don’t think it’s impossible. So yeah, so there’s my very long explanation about money mindet.

Shelby: Thank you, one. And two. I, as I said earlier, I adore you, so I do love everything you said and I, you know, we’ve had multiple conversations like personally, so I definitely agree and I was, this is where I am gonna change it up for all of us here. Um, normally we kind of ask about your journey, but I really liked how you were starting to touch on the authenticity and marketing and how content strategy, and everything is like your area of expertise, your area of competency.

And money mindset. And I think there’s definitely an overlap there and like our money mindset affects to some degree or another, how we show up in our content, how we’re showing up online. And we can see that in this example of that, this gentleman, this guy who had this webinar where the, the thing that he said it sounded like he was going to be talking about ends up being in the course.

It was behind a paywall and how that came about for many of us. I think that original idea probably came from this idea of capitalism and pressuring people to buy and whatnot. Um, so I know this is kind of throwing something at you, but if you, I would love to put this ball into your court and hear what you have to say about some of that, because I think you have one, a unique perspective and I really love how you tie things together.

Deborah: Thank you. 

Um, yeah. I mean, paywalls, like, we’re, we’re all used to that at this point, because let’s, let’s go back to the whole like ever expanding thing. I mean, this is a bit of a side note, or we’ll get back to the marketing perspective, but it’s, it’s, it all belongs. So, you know, with newspapers, the way that they’ve been doing advertising just hasn’t worked.

And it, and that was, they weren’t reinventing enough around content. There are other publications like ProPublica, which I love. They investigate corruption in government, um, that is ad free because they’ve done collaborations, but they also had like a, I think this is probably, was it 2016 through 2020, there was some big point where a lot of people gave money because they were like, oh my gosh, like American Federal government is a mess, to put it very, very mildly. Um, so they’re, they’re definitely publications that are interested in the truth and, and still are able to pay reporters really well. I think ProPublica reporters get paid really well. There are local collectives that are doing great work as well, um, and are ad free.

You know, a lot of this is just about like being creative and focusing on the truth and your audience. So, but if you’re looking at like a newspaper corporation as just, we’re here for profit, then you know, the integrity of the work is going to be besmirched. Like that’s just, you can see that, for example, with the New York Times, and um, yeah.

Because that’s where you’re trying to please everyone instead of like, you know, trying to uphold your, your, your place as a newspaper, as providing a public service of keeping people informed. So there’s that. Marketing to me is just telling people what you’re up to, and, and, and letting them know that it’s available for purchase and focusing on a group of people who you feel would need that.

That’s, to me, what marketing is. It’s, it’s an, it’s trying to inform people and yes, some of it is like, okay, like I might not know that I need this problem solved, and that involves some education, but I mean, you can still be transparent and open about that and be you know, to a certain degree open about who you are as a person.

Cause I do feel like we, we sell, not even like as like products or services. Oh. And results. Like this guy from last night, it was his persona that was like pushing everything cuz he had this nice guy, persona. And you know, like “aw shucks,” but like at the same time, like there was this smarmy undercurrent that I don’t think people were paying attention to cuz he coded it all in friendship and join us and, which I mean if that’s really who he is, which I don’t think he is, cuz he’s a marketer and a copywriter like me, then okay. But like the way that he even framed that webinar is like I, uh, my colleague and I were like, where is he going? Like we were talking about, these products like to be able to enhance your marketing. And we were waiting for him to tie it all together, but he was never going to. And I, I feel like with these webinars, like usually people tell you like, here’s our agenda.

And you know, and they’re pretty open about, I mean, he was kind of open like, okay, can we tell you about this? But it was still in that sort of like, oh, I don’t wanna offend you. And it, and that was again, fake humility. Um, so, you know, like I have a BA in psychology. Um, I was going to college in Chicago and um, they are big ad agencies there and I just remember thinking about, um, ugh, I don’t wanna use psychology in marketing.

That’s exactly what that guy was doing yesterday and he, he had just reminded me of me from like 20 plus years ago being like, ugh, marketing. Like most people, especially if you’re creative, you’re like, I don’t wanna do this. And that repulsion makes sense because you’ve been sold to, and people have like played on your emotions and tried to manipulate you.

And you know, when you’re a marketer yourself and someone’s trying to do that, it’s like, I’m immune. Like that’s just gross. But I’m looking in the chat, we were on a Zoom call and like people are buying it, you know, like people are so excited and I was just like, I wonder what their, their businesses are gonna be like in a year.

Maybe they will improve, but the way that he got people there, he didn’t have to do that. And it just felt like, to me there was a sense of insecurity that he had to frame things in a way to manipulate people instead of just being real because what he was talking about was super relevant, but it then it just ended up being like, wow, okay.

One, I’m not the intended audience. Okay. But like if you own a business, you probably should already know like some marketing basics already of like what your audience needs and you know, the value of content, the value of marketing, the value of sales, the value of customer support, you know, the value of keeping customers happy.

Like, I really hope you, you know, that like if you’re already running your business and you don’t know that, I guess he’s good for you, but like it was a little bit insulting [unintelligible]. So, yeah, like there’s been, so that’s one side of marketing. The other side is stuff that I see on Instagram, which is just people using themselves as content, which is – look, I’m a Gen Xer, so I kind of skipped all that because when social media came, it was a lot more raw and there was just a bun- it was more like a bunch of nerds, engineers, and just random people, and we’re just hanging out. I’m still of that mind, like social media is just hanging out. Um, now, like using yourself as content.

Like you have to like portray this sort of lifestyle of like, I’m successful, especially like for coaches. Like, it’s just like, oh man, you know, you have to be like, oh, you know, look at me and my beautiful house and my beautiful car. And um, you know, Instagram is so visual. Like, you, you know, yes. I either, it’s like pretty pictures or pretty words put on pretty pictures. That’s draining because to go back to the limited resources, there’s only so much of you that you could keep putting out there in that capacity without feeling just run down, maybe even grossed out. And you know what, what I, you know, I went to grad school for MFA in creative writing.

So I focus on stories like telling effective stories, and that’s what motivates people even more than facts. Um, you can see that in the political landscape right now, uh, and I’m very avidly on the left side. And so if you’re talking to people on the right side, they’re very entrenched in their own narratives of like how the world is.

And if you try to appeal to them with facts, it just doesn’t work. But storytelling, we we’re made of stories. I think that might be on my website or oh, my LinkedIn. But we’re made of stories like of our journeys of what we’ve gone through. Even in marketing, we talk about the hero’s journey. Like we bring people through a journey to work with us.

So, you know, like I, I would love to see more just storytelling just in terms of marketing, cuz that to me is compelling. And it doesn’t even necessarily have to be like this big epic thing that you went through, but just like, I don’t know, figuring stuff out for yourself, and you might think, oh, this won’t relate.

And someone will be like, oh my God, me too. You’re- for me as a writer, it’s like, I love that “me too” um, connection. Um, yeah, of course me saying that’s something, you know, also about the Me Too movement, but yes. Like to have that sort of recognition and that to me is also a part of marketing where someone sees themselves and what you’re saying and presenting and a future self that could be in a different place than where they are now. And that’s also another journey that you’re taking them on, so. Yeah. I mean, authentic marketing, trademark symbol. Like right now, it just feels, not. Like it feels, very forced and you know, For millennials in particular, like my heart goes out to you, even though like I went through the same thing with the 2008 recession, but there’s the 2008 recession and then there was also the advent of social Media 2.0 and what we know with Facebook, Twitter, Instagram, like, so pe- I think people felt like, well, this is the only resource I have, so I will just sell myself and, I mean, this has also happened with writing in terms of like writing, like personal essays and mining your life or stuff, which, that’s what I, uh, majors in in creative writing. Creative, excuse me, creative nonfiction. Um, that, that is also exhausting.

Like eventually it’s like, okay, so, you know, I, if you’re thinking about marketing yourself, think about, I don’t know, compelling stories that, I mean, of course not to plug me, but just to plug, like 

Shelby: please do 

Deborah: in general the, my industry of working with people to help, like, I hate to use the word extract, but like gently pull that out and like reform it in a way that is uh, accessible to other people, but like, you know, that your, your story, your life journey, what you’ve overcome, um, that is of value. Of course, it’s of value of just in general, but in marketing, like that’s what people connect to, especially the emotionality of it. So, um, you don’t have to be smarmy to be in marketing.

You can, just think about marketing as, you know, like what would you tell your bestie about like if you found like this really cool product or service? Like I talk to them that way, which I stole from the webinar last night, but he stole that from some other seven figure copywriter. Um, so yeah, like people want that intimacy.

You can do that without it being like, I’m telling my whole life story to people who don’t care about it or they care about it as entertainment. You’re not there to necessarily just entertain. You’re there to, you know, help people and, yes, sell stuff, but you’re selling stuff to help people, like you’re not just selling stuff to sell stuff.

Right. So, right. Just keeping that in mind of like, you’re here to help. You’re just letting people know how you can help them. That’s marketing.

Shelby: Thank you. Thank you.

And to add in that, that layer of like money mindset to it too, if you are like, there’s so many areas that we can touch on there, but to wrap in the, like, this is sharing how you can help people if you’re stuck in that value evaluation of yourself. Like, am I worth X price? Right. That Deborah mentioned earlier, it’s a trap, right? Because if like your value is a number, that number can be increased or decreased.

Right? Now it’s not priceless. Now it’s not, you know, like this thing that’s like stationary, that just stays true. It can be changed. And when you are marketing, I know I’ve fallen into this personally now it’s a rejection of you because it’s your value that you’re selling, not a service or a product or how you can help.

And the other layers that go in there, right? The resistance, because we’ve been taught these shmarmy things, we have been manipulated into purchases and we have been taken advantage of because that’s, you know, how, how a lot of marketing is. Right? Um, and we’ve, we just talked about it on, at this point, it was like just a recent episode, but at the time that this is gonna release, it will have been a couple episodes ago of the micro transactions in, uh, online mobile games, and just the things of, as you’re going around the store, the things that they set up so that you are more likely to purchase.

Right. So that psychology that Deborah touched on, and so if we address some of that money mindset, it’s not that we won’t ever fall prey to it because, hi, we’re human, right? Like we, as Deborah has said, we love stories. I am a big believer in that. Like stories is kind of how we’ve gotten to this point of where we are is as humans, we can tell stories and we can relate.

Thus we can create connection to wider groups than maybe some of our, um, adjacent ancestors had. We do not know, because you know that is a lot to be uncovered there with historical archeology and whatnot. But if we can “strengthen” our money mindset, so to speak, with air quotes, if we can address those things, we can show up in marketing different.

But also, I’m gonna plug Deborah. Deborah may not fully plug herself. I’m gonna plug Deborah. I’m gonna gonna put her out there. Um, To help with that, I’m gonna say distillation instead of extraction. The distillation of the stories. Um, I’ve worked with Deborah, as I said earlier, I think twice now. This will be the third time. I adore Deborah.

Uh, Deborah definitely helped me. We came up with like a strategy for my own content and while that shifted from that time, I still apply the things that we worked on together. It was really helpful for me. So I’m gonna take this moment to tout Deborah and give her a little applause and 

Deborah: Thank you. 

Shelby: You’re welcome. And, um, Deborah on her website, the deborahbeckman.com one that we mentioned earlier. I will spell it out again. D E B O R A H B E C K W I N .com. Again, it’ll be in the show notes, but she has a blog on this website and, it’s backslash blog, but you can also go from the main page to find it as well.

There are tons of articles there that she has written that you can peruse through. And also Debroah has mentioned in the little survey that we do before the, um, It’s a podcast episode before recording that she has a content consultation where you get 30 minutes of clarity for $199, which is like is a crazy amazing deal because to have content strategy like done for you or to have like co-create it with somebody is one super valuable, but that is also reflected in the pricing.

I know many of us who listen to this are solo entrepreneurs or very small businesses, and thus, like that is not always where we are at. So this 30 minute consultation is like, you can’t see it because I, I’m making a lot of facial expressions and movements with my body of like, it’s just like mind blowingly amazing.

Deborah: Eyes are getting big people. 

Shelby: Yes! Bigger than they already are. Um, so I definitely recommend Deborah for that, for astrology too. So if you are into the esoteric stuff, I do recommend Debrorah for that as well. But yeah, I mean, you can see that she knows her stuff and I think for a lot of us too, because if you’re here, you’re, you’re in my space, we kind of know like similar values and stuff like, that’s not who we are. We’re not that guy who puts on the facade of nice guy to, with the undercurrent of shmarmy selling, to get you to buy something. And we resist that. It feels weird. It feels awkward. It feels gross. It feels like you’ve been slimed and we don’t like that.

So it’s important to honor that about yourselves. One, to protect against that, that trap of falling into that. But also, Deborah is wonderful at this and that distillation, gentle pulling out of stories is huge because we can’t always see them ourselves. It’s just like if we work on anything else, go to therapy to do our mental health, you know, do coaching for one thing or another, like it’s always something else to have somebody reflect those things back to you who is an expert and competent in doing that.

So I just wanna, you know, tap that bell.

Deborah: Thank you. 

Shelby: You’re welcome!

Deborah: Um, about the content consultation. It’s also just a, I say this on the website, it’s just a great way to see if we can work together. And so it’s like a minimal investment to me. I mean, I’ll say that now, but when I first started $199, but that was a lot.

So, you know, like I acknowledge that, like especially in this economy right now where there’s a lot of flux and we’re dealing with, I’m putting in air quotes again, “inflation” which is really price gouging. Like I get that. So it’s, it’s definitely for people who, that isn’t gonna be too painful or you’re like, this is, I just need something to start, you know?

And I can, maybe move forward with Deborah or someone else later then, you know, you can see that like as a seed, like I think at least just getting some sort of frameworks around content and then at least you’ll be able to make some next steps ahead.

But yeah, like, uh, I look forward to working with you. Um, you know, the link on, on my website is a Calendly link, so it just takes you straight to scheduling and payment. So, um, yeah, like we’re made of stories and you have one that’s important and your audience seems to hear it and I’d love to help you get that and not do that in a, you know, smarmy way. Like just, I’m really a no bs, just get to the point type of person.

Um, and so if you’re like that, I would love to work with you as well.

Shelby: Yay! Shout out to Deborah being an amazing Capricorn, by the way. A double Capricorn, if you will. Um, definitely something that many of us need, even as a Taurus.

Deborah: I love structure, I love structure and I love creating structure for people. 

Um, so whether you’re just like trying to figure stuff out or you’re further along in your marketing journey, like, you know, I’d love to help.

Shelby: Excuse me. 

I took a drink at like the exact opportune time for you, you to end, um, but is there anything else that you would like to add, Deborah, to anything that we’ve said? I do love your wrap up about you have a story and it matters. So, but anything else you’d like to add? 

Deborah: I mean, it’s just to go back to like realizing that we’re in this society that’s inherently unfair.

You know, I am a black woman. Um, and so, you know, the intersectionality, these conversations is important too. So I think, just thinking about that and also giving yourself grace, like copious amounts of grace, depending on how intersectional your life is. You know? Um, I wanna say take it in stride, but that’s not it.

It is just like taking that into account. When you’re dealing with building a business. It’s hard. You need support of all sorts. Like you cannot do this by yourself. Solopreneurship is, is difficult. Um, I have, I think I’m only here by like, sheer grit at this point. Um, and even that is not, is a limited resource. 

But, um, yeah, like, I think just, I mean this sounds a little coachy, but like really believing in your mission and like why you’re doing this will, that will propel your content. Like, like mad. Like the stuff that pisses you off, the stuff that brings you joy, the, all that stuff that has emotional charge. Like share that stuff.

Cause someone else will be like, “yeah! That fires me up,” or “that pisses me off too,” or “I love that,” you know, um, there’s a reason why you’re doing this. Keep reminding yourself of that as you’re going through this journey. I mean, and that goes to me beyond money mindset because, and I don’t mean that like, oh, you know, if you do that, the money will follow.

Like, I mean, there’s, there’s like practical stuff too around that.

Shelby: Yes, yes, yes!

Deborah: For example, working with Shelby on that because, you know, um, I wouldn’t be here in Seattle or where I am in my business without Shelby’s coaching and support and friendship like that is not, I’m not, that is not blowing smoke up Shelby’s ass at all.

Like, that is a real fact for me as she wipes her eyes and tears up, um, 

Shelby: The Cancer. 

Deborah: I don’t like doing that guys. [unintelligible] was like, I’m sorry. Um, , 

Shelby: You’re good, you’re good. 

Deborah: But you have to, you ha- you have to have a support team. And I don’t mean that as you necessarily need a VA, but you definitely need someone speaking to your life when it like looks super dark and you’re like, why the hell am I doing this?

It’s so important in business, whether you’re a part of a mastermind where I met Shelby like, three years ago this month? Yes?

Shelby: Mm-hmm.

Deborah: Was it March 2020? 

Shelby: Mm, yeah? 2019. 2020. Somewhere in there. 

Deborah: 20- I can’t, oh, I’ll have to look that up. 

Shelby: Yeah. 

Deborah: But I will not look that up now ’cause we’re wrapping up. Um, but, uh, just the like-minded people is really important.

Um, I would definitely, I mean, especially if you’re a coach, I hope you’re getting coached by someone. Um, I, I think especially if you’re in the helping services, someone needs to be pouring into you as you’re pouring out into other people. 

Um, so yeah, like that to me also all supports money mindset too because, when you’re a solopreneur, you can get all in your head and it gets really squirrely and then you start believing all that stuff. And so, 

Shelby: Yeah. 

Deborah: You know, Shelby can help you untangle that in a very compassionate but very pragmatic force type of way. Um, so yeah, like there’s the marketing, but then there’s also just the heart of like what you’re doing and to keep going when it seems like you shouldn’t keep going, or maybe you need to pivot. Who, who knows? But like, at least if you’re, if there’s like sounding boards or like support you, you really should surround yourself with support. It’s just, it’s integral to the support of your business. And you’ll hear people who are smarmy and not smarmy saying the same thing.

So to me it’s a universal truth that you should pass. I don’t care how Uranian and out there and weird you are. Find your weird fellow weirdos who can support you then. Like you are not meant to do this life stuff by yourself. So those are my final thoughts. 

Shelby: Thank you for gracing us with them.

I, I agree. But also I love them and thank you. I am trying not to like tear up again. It’s, it’s the Cancer rising. 

Deborah: It’s okay Shelby. It’s okay. 

Shelby: Okay, thanks.

Deborah: It’s okay. I know your [unintelligible], is like, no, we’re not crying. These aren’t really, this is not the reality I wanna be in, but yeah, it, yeah, we’re there.

Shelby: Yep. It’s true. You have to accept all parts of yourself. 

Deborah: Perfect. 

Shelby: So, but thank you again. Thank you so, so, so, so much, Deborah, for being here. Uh, it’s a one, it’s an honor. I’m gonna say it for the fourth time. I adore you. 

Deborah: Thank you. I need to hear it as a double capricorn who’s super hard on herself. This is therapeutics shit happening.

And sorry that you’re gonna have to now put like some grading on it. I was really trying not to curse. I’m so sorry. 

Shelby: No, no. I’ll, I curse in like every episode, so it’s already there. You’re good. But I, I appre- I appreciate your thoughtfulness, but yeah, we’re, we’re good there. Um, so I do want to, again, before we go, just remind everyone where they can find you and all of the things.

So again, you can find Deborah on Twitter, Instagram and LinkedIn @deborahbeckwin and her websites deborahbeckwin.com and sunoppositemoon.com. Again, those are in the show notes. We will have the link to the blog there and everything. So whatever you need, it’s there. And I, I do hope that you go peruse the blog on deborahbeckwin.com/blogbecause this is Debroah’s area of expertise, as she has said. But I wanna emphasize, she is a writer. You know, she is a storyteller. She is amazing at research and bringing the connections all together. I really appreciate how she ties the strings together from various things to create a story to weave that narrative.

So please go read and yeah, contact her when you, when you’re ready for some content consultation and you’re ready to start working on your content strategy and your marketing and everything, um, highly, highly recommend and thank you again, Deborah, for gracing us and it has been an honor and I’m gonna make myself cry this time, but –

Deborah: Just let things flow. It’s okay. Thank you. Shelby. I more, I don’t think there are words to express how much I appreciate you in my life. And um, again, this is shameless plug for her. Like it was definitely transformative to work, I mean, I mean, technically I’m still working with her. Um, I’m a current client. Um, 

Shelby: We love it. 

Deborah: Yeah, it’s just been a transformative experience and Shelby came into my life at the right time and I’m very grateful for her and her support. As she continues to dab her eyes. [unintelligible]

Shelby: Telling on me? No, it’s ok. 

Deborah: I’m just letting the audience know how touched you are. Uh, yeah, like ditto for sure. Like, I like it’s a mutual admiration [unintelligible]. It’s really great to be here and to talk to your peoples. And I know it’s a new moon in Aries and it’s Aries season now, and I’m just really hoping, um, this is just like, like a little astrologers blessing, whatever.

Like if the new year at the beginning was kind of, eh, like you can use yesterday and today to be like, we’re starting over, we’re starting fresh. Um, you can always do that for Aries season, um, or uh, this Equinox where there’s vernal or autumnal for our [unintelligible] friends down south. Um, yeah, like I, I actually specifically wanted to be on this, uh, to record today, uh, because of that, like, newness of energy. So, um, I really hope that, I mean, when this is supposed to, it will be later, but, just for future reference for, it’s still Aries season, I’m sure, like by the time this is posted, so just- 

Shelby: It might be Taurus season. 

Deborah: Hang in there. Oh, you see, what? 

Shelby: Let me see. It might be Taurus season. Let me- 

Deborah: Oh no! Then you can totally edit that out. Sorry. 

Shelby: Actually, what I was gonna recommend is go get an astrology reading from Deborah so you can get some specifics to you. 

Deborah: Oh, well, my books are closed right now, but I was thinking about this today that if you did reach out, you really want one that I would most likely be open to that. But like if you look on my services page right now, it says like it’s closed to new clients because I’m just- Speaking of newness of life, I’m trying to rethink that side of my business right now. But um, yeah. Anyway, sorry. This will be like future blessing, I guess for March 2024 . 

Shelby: It’s all good. That was my bad. I should have told you that up upfront. 

Deborah: It’s good to know. 

Shelby: Yeah. But it, yeah, it’s, it’s good to know regardless. So thank you again Deborah.

Deborah: Thank you.

Shelby: And thank you for all the wonderful compliments, and making me cry. Um, I do mean that genuinely like not facetiously, but genuinely. Um, cause they’re tears and joy way.

Deborah: Either way. I’ll take it. 

Shelby: Yes. So, and thank you-

Deborah: Thank you.

Shelby: You’re welcome. 

And thank you everybody for listening. Um, we hope that you continue to stay tuned. If you have thoughts, comments, things you want to share, you can find us both on Instagram so you can tag us in your thoughts.

And if you are in the Money mindset shift community on Facebook, we are always excited and welcoming people to talk about the episodes in there too. So if there was something there, you could mention it in there too. You know, there’s all sorts of places and if you just wanna reach out to either of us individually just to say, “Hey, I had this thought,” uh, I’m definitely open to that. I see Deborah nodding a little bit.

Deborah: Yeah, depends. Sorry. 

Shelby: Be nice to Deborah. 

Deborah: Like, what do you like? Okay. As long as it’s not spamy, obviously. 

Shelby: Yeah. 

Deborah: But yeah. Share thoughts. I, I’m, I’m, I’m open. Even though I sound way hesitant about it, but, okay. 

Shelby: Capricorn. Saturn. Boundaries. Respect boundaries. 

Deborah: Just like respect boundaries.

Shelby: Respect boundaries. Yes. Or I can pass it along. You can send it to me and I can pass along.

Deborah: Or you could just, you know, be very specific. If it’s, especially if it’s about this episode, I’d totally be open there. 

Shelby: Awesome. 

Yay! All right. So, that is all the things, and we will talk to you all soon. Bye!

Deborah: Take care everyone.